Blog Content

 1.Why do people blog?

People engage in blogging for a variety of reasons, and motivations can differ from person to person. Some common reasons why individuals choose to start a blog include:

1. Personal Expression: Blogging provides a platform for individuals to express themselves, share their thoughts, and document their personal experiences. It serves as a creative outlet for many who enjoy writing.

2. Knowledge Sharing: Blogging allows people to share their expertise on a particular subject. Whether it's a hobby, profession, or passion, bloggers can contribute valuable information and insights to their audience.

3. Building an Online Presence: Many individuals, professionals, and businesses use blogs as a tool to establish and strengthen their online presence. It can be a way to showcase skills, promote services, or simply connect with a broader audience.

4. Community Building: Blogs can foster a sense of community. Bloggers often engage with their readers through comments, social media, and other channels, creating a supportive and interactive community around a shared interest or topic.

5. Networking: Blogging can be a way to connect with like-minded individuals, industry peers, or potential collaborators. It provides a platform for networking and building relationships within a particular niche or community.

6. Monetization: Some bloggers aim to generate income through their blogs. This can be achieved through various monetization methods, such as advertising, sponsored content, affiliate marketing, or selling products and services.

7. Personal Branding: Blogging can contribute to personal branding by establishing an individual as an authority or expert in a specific field. It can be a powerful tool for career advancement or business growth.

8. Documenting Life Events: Some individuals use blogs as a way to document their life journey, milestones, and achievements. It serves as a digital archive for memories and reflections.

9. Educational Purposes: Blogging is often used in educational settings as a platform for students or educators to share knowledge, insights, and research.

2.Who are the active bloggers in the country?

Some of the active bloggers are :

1.Denkars Gateaway

She is the Bhutanese travel vlogger. She travel in and around Bhutan, exploring unheard and unreached places in the country and her getaway helped promote domestic tourism in Bhutan. After 5 years of extensive travel experience she now operate tours for tourists aspiring to Travel to Bhutan. Get to know more about it @Bhutan Travel Escape

She has authored the first travelogue “The Tourist Within” making it the bestselling book in country.

The latest project was working with Hollywood actor Will Smith on upcoming PP project.

2.Passu Diary

He began blogging in 2006, that was the same year he graduated from Paro College and went to Bajothang as a teacher. You will notice that from 2006 to 2009 he haven't written anything significant. Those were the days he was busy on Kuenselonline Forum. In 2009, after an incident on that forum, He recieved a life-changing advice to write under my own name. That same year, he rebranded his blog as PaSsu Diary and took it seriously.

As an early bird in the blogging world, he enjoyed so much attention. His blog is often considered one of the top blogs in Bhutan. Having started in pre-Facebook era, some loyal old followers shared how they would open his blog every morning to check for new updates.

In 2011, an open letter he wrote to a Singaporean minister went viral both in Singapore and back home, which widened his follower base significantly. Looking back on a decade of blogging and having churned out close to a thousand articles, he think he has been a marathon runner to qualify as a serious social blogger. 

3.Namgay Zam

Namgay Zam (born 1985) is a Bhutanese journalist and activist. Having made her name as a producer and anchor on the public Bhutan Broadcasting Service, she now serves as executive director of the Journalists' Association of Bhutan. A 2016 lawsuit against Zam was considered the first test case of the country's press freedoms after its democratic transition.

Zam began her career with Bhutan's first national youth radio station, Kuzoo FM, in 2007.She then worked as a producer and English-language news anchor for the country's national broadcaster, Bhutan Broadcasting Service.She spent 10 months in 2015 and 2016 as a Humphrey fellow at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

In 2017, she was described by The Diplomat as "the most well-known face on television in Bhutan."^[She has also written articles for English-language publications including the Guardian, the Australian Broadcasting Corporation, and the Hindustan Times.

In addition to her broadcast work and writing, Zam became known for her active presence on social media. In 2016, she was accused of defamation by the influential businessman Sonam Phuntsho, the father-in-law of the country's Chief Justice Tshering Wangchuk, over a post on Facebook in which she shared a petition against the businessman. She described the suit as a "witch hunt" led by Wangchuk.

Zam's case, in which she faced imprisonment or a fine of 2.59 million Bhutanese ngultrum, equivalent to around 10 years' salary for the plaintiff, was described by activists and international media as a first test case of freedom of the press in Bhutan after its democratic transition. Although the suit was withdrawn in January 2017 just before the verdict was to be announced, Zam left Bhutan for Nepal shortly thereafter, and she began working as deputy editor at the Kathmandu-based media startup Onward Nepal.However, she returned to Bhutan from Nepal later that year.

Then, in October 2017, Zam began producing and hosting Bhutan's first mental health radio show, Mind Over Matter Bhutan, on Radio Valley. In 2019, she launched the country's first podcast, Dragon Tales.She now works as an independent journalist in the Bhutanese capital, Thimphu.

In 2019, she became executive director of the Journalists' Association of Bhutan. On her appointment, she identified gender equality in the media as one of her goals as executive director. In this role, she has also sought to arrange pro bono legal services for journalists.

3.What are their intentions for blogging?

Bloggers have diverse intentions, and their goals can vary based on personal, professional, or business objectives. Here are some common intentions of bloggers:

1. Sharing Information or Knowledge: Many bloggers start a blog to share their expertise, experiences, or knowledge on specific topics. They aim to educate and inform their audience.

2. Expressing Creativity: Some bloggers use their platforms as a creative outlet, expressing themselves through writing, photography, or other forms of content creation.

3. Building a Personal Brand: Blogging can be a way to establish and promote a personal brand. Individuals may use blogs to showcase their skills, opinions, and unique perspectives.

4. Monetization: Bloggers may intend to make money through their blogs by monetizing through various channels such as advertising, sponsored content, affiliate marketing, or selling products/services.

5. Community Building: Bloggers often seek to create a community around their content. They engage with their audience, encourage discussions, and build a loyal following.

6. Networking: Blogging can be a powerful networking tool. Bloggers may use their platform to connect with like-minded individuals, influencers, or professionals in their industry.

7. Promoting a Cause: Some bloggers focus on raising awareness about social, environmental, or personal causes. They use their platform to advocate for change and mobilize support.

8. Establishing Authority: Blogging can help individuals establish themselves as authorities or thought leaders in a particular niche or industry.

9. Documenting Personal Journey: Some bloggers use their platform to document their personal journeys, whether it's related to travel, lifestyle changes, health, or other aspects of life.

10. Entertainment: Bloggers may create content with the primary goal of entertaining their audience. This could include humor, storytelling, or other forms of engaging content.